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News
New Humana sustainable fashion store in Valencia
13-06-2019
The network of sustainable fashion stores of the Foundation lands in Valencia with the opening today of its first point of sale in the city, located on Literato Azorín street, 16, at the confluence with Sueca Street, in the heart of the city , in the well-known area of Ruzafa. it is considered the coolest Valencian neighborhood.
This new point of sale is located between the North Station and the City of Arts and Sciences. It has 220 square meters of surface and includes the usual sections: women, men, children, home textiles and vintage fashion.
Next week the opening of the second Humana store in the city is planned, at Calle San Vicente Mártir, 72, also near the Estación del Norte.
Buy secondhand fashion avoids the consumption of millions of new garments
Acquiring second-hand clothes avoids the annual consumption of millions of new garments in our country, which translates into a significant saving of natural resources that the fashion industry requires to satisfy the demand of fast-fashion.
This is reflected in a Humana Report based on a survey of 700 customers of secondhand fashion stores in Madrid and Barcelona, which indicates that six out of ten users say that, when buying a garment in the establishments of the Foundation, they do not need to acquire it. in another conventional point of sale.
This replacement index confirms the environmental value of the reuse. "There is no more sustainable garment than the one already manufactured. It is a perfect example of how to extend the life cycle of clothing and buy consciously, "says the responsible for Sustainable Development of Humana, María Martínez. It is estimated that a fast fashion garment is used an average of five times and we get rid of it just 35 days after buying it.
2.7 million new garments left out in 2018
Customers of Humana stores acquired 4.7 million garments last year. This implies that, as a minimum, the commitment to reuse prevented the consumption of 2.7 million new articles in 2018, taking into account that replacement rate of 60%. It is a relevant saving for the environment taking into account that, for example, a jeans type requires 3,781 liters of water in the process of cotton production, manufacturing, transport and washing, and causes an emission of 33.4 kilos of CO2 during this cycle.
