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Secondhand fashion, the most accessible door to sustainable fashion

26-04-2021

Buying secondhand fashion avoids the consumption of millions of new clothes. This is reflected in a Humana report based on a survey of 700 clients of the secondhand fashion stores in Madrid and Barcelona, ​​which indicates that six out of ten users affirm that, when buying a garment in the Foundation's establishments, they do not need to purchase it at another conventional point of sale.

The consumer accumulates great power and an enormous capacity to improve the system with their daily decisions: what to buy, why to buy it, what environmental and social impact what they buy has.

New 100% vintage store and secondhand collection premiere

Today, April 26, Humana stores have released a secondhand collection, made up of the best second-hand garments, chosen after an exhaustive selection process at the Foundation's facilities in Leganés (Community of Madrid) and l'Ametlla del Vallès (Barcelona) .

In addition, the Madrid store Atocha, 68 has become a 100% vintage space, where it is possible to find unique garments from bygone eras, which allow each customer to define a unique style full of personality. Vintage fashion represents the maximum expression of secondhand fashion: sustainable, unique, cool garments with very attractive prices. It also provides a plus of emotional collecting, gathered in clothes, footwear and accessories with a differentiated design, with a marked retro character. Fashion that was born in the past, but that at the same time provides a point of modernity and freshness, moving away from the clichés of today.

Humana has another 100% vintage store in Madrid, located at Calle Hortaleza, 19.

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