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News
Protagonists of the 2nd anniversary of the Pact for Circular Fashion
08-11-2024
On November 6th, the second anniversary of the Pacte per a la Moda Circular took place, of which Humana is one of its driving members.
It is a voluntary pact between institutions and companies in the textile value chain of Catalonia that promotes the incorporation of circularity measures, collaborative projects and the improvement of the competitiveness of the sector.
During the event, the Foundation enjoyed a space to carry out a presentation on the change of image and rebranding process of the Humana Stores.
Rubén Fernández, National Promoter of Humana, was in charge of carrying out the presentation. It was an excellent opportunity to show the evolution of the Humana stores. Fernández highlighted during his speech the positive impact of this evolution:
- Improved positioning at the retail level and more specifically, in the area of secondhand.
- Expansion of the target audience.
- Greater added value for the customer, since they enjoy a global shopping experience, in which fashion and sustainability are combined, all within the framework of the social economy.
- Example of collaboration between Pacte partners: Sònia Flotats, head of So Good Studio, a communications studio that participated in the conception and development of the rebranding, also participated in the presentation, contributing her vision from the creativity and positioning of the Humana brand.
