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Humana and Agatha Ruiz de la Prada raise upcycling fashion to the top of Mercedes Benz Fashion Week

01-01-2025

Romeo and Juliet by Agatha Ruiz de la Prada x Humana is the name of the autumn winter 2025 -2026 collection presented last Saturday at Mercedes Benz Fashion Week Madrid. The show brought the 81st edition of the catwalk to a close.

The Romeo y Julieta project by Agatha Ruiz de la Prada x Humana exemplifies how textile waste becomes a resource thanks to two fundamental elements: the selective collection and processing by Humana at the Leganés plant (Madrid), and its transformation into fashion with very high added value thanks to the work of Agatha Ruiz de la Prada, based on the concept of upcycling.

One of the most revolutionary aspects of this collection is that it is made from used garments and fabrics in a state that, a priori, did not allow them to be reused. The Humana team carried out a careful selection following Agatha Ruiz de la Prada's instructions, rescuing garments that would otherwise have been destined for recycling or waste treatment centres.

In the designer's hands, they have been transformed into a collection that represents an exercise in sustainability and circular economy applied to textiles and fashion, promoting the extension of their life cycle.

For Rubén González, Retail Strategy Manager at Humana, ‘one of the most striking aspects of the collection is that it vindicates sustainable fashion with a message of positivity and fun. Reuse is responsibility, but it is also colour, glamour and light’.

González adds: ‘The time has come to face the enormous environmental and social challenge facing the fashion industry from a more positive perspective. The story must connect with the public in a natural, simple and optimistic way. We thank Agatha Ruiz de la Prada for her commitment to this collection, and we call on other designers to also work in favour of upcycling fashion’.

‘When we visited the Humana plant, we saw an opportunity. Where others saw garments with a seemingly inevitable end, we saw a new beginning. With creativity, colour and a lot of imagination, we have transformed what was destined to disappear into something vibrant, surprising and full of life’, says the designer.

‘This collection not only rescues materials, but reinvents their history and demonstrates that in Agatha Ruiz de la Prada's universe, nothing is discarded, everything is reinvented, given new life through reuse,’ she adds.