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Humana presents its Destocka Program at MOMAD
04-09-2019
The MOMAD International Fashion, Footwear and Accessories Exhibition will take place next week in Madrid. Organized by IFEMA, it is one of the reference citations of the sector in Spain. The hall occupies 40,000 square meters of surface in which more than 900 national and international brands, present their collections.
Humana attends this event to promote new relationships with the actors of the fashion industry and to present the Destocka Program, aimed at all organizations that want to get rid of their stocks of clothing and footwear with the aim of achieving maximum use to convert them in a resource, with social purpose. Therefore, it is a solution to be taken into account by fashion and footwear manufacturers, large stores, intermediaries, shops and boutiques, which must provide a solution to the always complex and expensive problem of the accumulation of stocks that have no outlet in the market.
Through the Destocka Humana Program, it is committed to the
- Textile collection
- To the preparation for reuse
- To promote the prolongation of its life cycle through its
- Sell through the Foundation's network of sustainable fashion stores in Spain
- Sell through the organization's international partner network
- Donation in sub-Saharan Africa
Advantages for partner companies
- Sustainable solution to stocks at social and environmental level
- Contribution to the development of your CSR Program
- Alignment of the organization with the Sustainable Development Goals
- Strengthening your brand image
- Tax deductions for donations to foundations and associations (subject to Law 49/2002)
We are facing an opportunity and a huge challenge to give the definitive impulse to the appropriate management of these stocks, faithful to the hierarchy of waste and to a circular economic model, in which the reintroduction of the textile into the production chain takes priority, prolonging its cycle of lifetime.
Humana in MOMAD
On Friday the 13th, at 3 pm, Humana gives the conference 'Textile stocks for social purposes. An ideal binomial for adequate CSR’. The conference will take place in Hall 12, stand 12B14. The professionals who visit the room can find an information point - in the form of a textile collection container - in the 3 pavilions where it takes place. In them you can learn more about the activity of the Foundation and the possibilities that textile has to prolong its ability to be an asset of enormous value.
