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News
Humana opens a new sustainable fashion store in Barcelona
07-06-2022
Today the Foundation has opened a new store in Barcelona, located at Francesc Cambó, 23, very close to the Mercat de Santa Caterina. It offers a selection of second-hand fashion at attractive prices. It is located very close to the Francesc Cambó Vintage Humana Store, 30-36. Both points of sale are complementary, aimed at different audiences, united by secondhand fashion.
The establishment is located in a very bright place, with a height of 5 meters in its initial part, with large windows and easy access for the public. It has 250 square meters of commercial area.
The Foundation has 22 second-hand fashion stores in Barcelona and 46 in Spain. In 2021, the establishments managed to sell 5.8 million garments and accessories and registered nearly 2 million customers.
Second-hand fashion is a key vector on the path towards a more rational model for the textile industry. The consumer accumulates great power and an enormous capacity to improve the system with his daily decisions: what he buys, why he buys it, what environmental and social impact what he buys has.
One of the objectives of the opening of this new location is to bring secondhand fashion closer to all citizens, as a more accessible gateway to sustainable fashion. In this sense, the young public is essential today, given that it shows an increasing interest in second-hand fashion, and forms a very important potential market.
In addition, this group is gradually becoming more aware of the protection of the environment through the reuse of textiles; Thanks to its purchases, the Foundation can carry out international cooperation programs for development in Africa, Latin America and Asia and local support in Spain.
