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News
Humana opens two new second-hand fashion stores in Madrid
31-01-2025
These last days of January have been very busy for the Stores unit and for its Expansion department, as a result of the opening of two new points of sale in Madrid. They are located at Alberto Aguilera, 11 and at Avenida del Mediterráneo, 36.
With these openings there are now 30 stores in the capital of Madrid and 54 in all of Spain.
The Alberto Aguilera store has 200 square meters of commercial space, distributed over two floors, with capacity for 5,700 items of clothing. In the case of Avenida del Mediterráneo, it is a store with nearly 300 square meters for sale to the public, with an offer made up of 7,000 items.
Both stores offer clothing and items for the whole family, in which a great quality-price ratio prevails.
Second-hand fashion, increasingly attractive to a wider public
“In recent years, many prejudices and barriers regarding second-hand fashion have been broken. From being a sector with little prestige, it has become something very attractive for an increasingly wide audience,” explains Rubén González, Retail Strategy Manager at Humana, “it is a sustainable and affordable alternative that allows us to define our own identity away from fast fashion brands. When we dress every day we express who we are and how we feel. By wearing second-hand clothing we send a message of individuality, so important today, especially for many young people.”
Replacement rate of 86%
On the other hand, 86% of people who shop at Humana stores say that when they buy a second-hand item they stop buying a new item. This replacement rate means that secondhand helps make our wardrobes more sustainable. In 2022 it was 60% and in 2023 it was 70%.
In 2024 it stood at 86%, which shows how second-hand clothing contributes to more responsible consumption and to reducing the negative impact of the textile industry on the Planet.
